Nikita Mikheenkov

Nikita Mikheenkov, co-founder of NMX Digital Agency, focused on shaping Brand Experience for clients.

Formerly involved in Specia, St. Petersburg’s association of digital companies, and with Nimax Digital Agency. Launched NMX School for digital specialists. For many years I’ve been building an environment where strong teams and healthy businesses grow: I connect the market, launch initiatives, and share expertise. Author and speaker of dozens of pieces, talks, and interviews about business processes, team development, and leadership in digital.

NMX Digital Agency today

25+ years building one of the strongest and most visible agencies in the market. I was responsible for strategic growth, managing a team of top managers, and launching the international arm with a base in Lisbon.

  • 70+ employees worldwide
  • 250+ million rubles in annual revenue
  • Departments: from strategy to advertising
  • Top 10 digital agencies in Russia
  • #3 in the design-agency ranking for IT
  • One of the leading companies in Russia’s advertising market

My role in the company

Today I’m an owner and ambassador of the company without day-to-day operations. I promote the company, run the channel, speak, and consult.

Clients

A major freight exchange, Dron, Quadcode, Represocial, Boft, LiveDune, Softline Computers, DINS, Marine Geodesy, Saf-Moment, YIT, K-Rauta, RevenueLab, Pizza Hut, ABBYY, Undatify, Lineate, TURBO platform.

Topics I care about

  • Developing and executing strategies
  • Structures and org charts
  • Setting and hitting goals with OCR and BSC
  • Building marketing and sales systems
  • Building HR and recruiting functions
  • Motivating and developing teams

Content and publications